Connect is the first ever national, permanent, outdoor mobile platform. This platform offers a new channel for advertisers to engage with urban, affluent and influential audiences while they are out-of-home.
Over 2,000 Adshel panels at bus shelters across Ireland have been equipped with both Near Field Communications (NFC) and QR code capabilities. The platform is supported by a full reporting network to help brands effectively track responses. Since April 2014, consumers are able to deepen their engagement with thousands of Clear Channel’s sites by tapping or scanning their mobile device on interactive panels on streets and in town centres right across Ireland.
Connect: Clear Channel Outdoor's global mobile interactive advertising platform from Clear Channel International on Vimeo.